Author Archive

Peter Vejrum Terp

My name is Peter Vejrum Terp, I am a travel geek, and tech hippie . I've been working as a professional Internet programmer, project manager and more since 2000. At the moment I work with SEO, and I've been doing it full time the last couple of years. I am cofounder of www.backpackerplanet.dk and www.backpackers-online.dk

How will Authorrank influence the Internet

Written by Peter Vejrum Terp on . Posted in Peters Blog

The new big thing from Google is Authorrank, and it is understandable why it is introduced. I think the introduction of authorrank will change everything! Why? because content will be king again, more than ever, there is a lot of auto generated content on the Internet today, this will make auto generated content less important. Real well written content will be more important.

What is Authorship/Authorrank?
An author is a person who has created some kind of content. The new thing is that you can tell Google who the author of the content is. This is done very easy with this example “https://plus.google.com/u/0/102981054204142112775?rel=author”.  The URL is for my Google+ profile, rel=author tells Google that it’s an author link, and “Peter Vejrum Terp” is my name

The author also need to indicate in his/hers Google+ profile that the profile is author on a given domain.

When an article, blog, comment or other content is tagged with the Author info, Google know who has written the article. If the article is “valuable” the Author will get some “juice”. Value for the author is a little more complex than just writing a good article, it’s also about having content on different pages, high ranking pages will give more than low ranking pages, many G+ indications is good and so forth.

What does it all mean?
It can be a little difficult to explain the full influence of this tag – I actually think it’s better explained with an example.

Example
You have an employee who is blogging for you. She i Is tagged as author in Google, and writes really good material, which you are very happy about. Suddenly one day some other company discovers how good a blogger she is, and hires her. You are of course sad about the fact you have lost a really good employee, and afraid of what will happen to your blogs juice when she is gone.

She has great author credibility both in the real world, but also at her profile at Google+ which led some link juice to your homepage. You are of course sad about loosing credibility as a person,  but still, you have a good relationship with her and the previous posts still on your blog. What will happen to the Goole author credibility?

  • She will still have the same credibility on her Google+ account.
  • Everyone who has posts and other content from her will gain some of her juice. That will also happen after she has stopped working for you.
  • If her blog posts on your blog somehow gets shared, refered to, and similar from other sites, then your blog of course will gain in juice value. It will also give your old blogger some juice value.
  • When she blogs a good post on another webpage, and this good blog post gains a lot of traffic, and thereby gains juice value for her profile and for the company she works for now. This will also impact your homepage. Because her author profiles webjuice will be spread out to everyone who has posts from her. How much juice you will gain by that – only Google knows, but there will be some juice gained.

How do I do it?
I think Jonathan Russell on G has written 6 easy steps, that you can use.

Six Steps to start building your AuthorRank today:

1. Create genuine Google+ profiles for you and individuals within your company. Google’s emphasis is currently focussed on individuals as publishers of content.

2. Enhance your search results by Implementing the rel=author tag and verifying authorship of your content by associating it with your Google+ profile.

3. Build your circles on Google+ and share/interact on a regular basis.

4. Write regularly across several sites to build your reputation in your industry.

5. Make it easier for Google to validate your identity by linking to all of your social media accounts.

6. Ensure that your published content references you as the author and link back to your verified Google profile.

Read more: http://wallblog.co.uk/2012/11/06/how-authorrank-is-going-to-change-the-face-of-seo/#ixzz2CGxeWjwn

The reason why Google is doing this?
Google want’s there search results to be as accurate as possible, and thereby giving the best user experience for the user. Google is of course not all good, and they benefit from search results which is as good as possible.

  • Better result, better click through rates.
  • Better results keeps the competitors on a distance.
  • Results without spam content – gives Google a better possibility to make people invest in AdWords, which will gain profits for Google.
  • The better content on a page where Google AdSense is present, the better conversion on the Ads.

There are lots of reasons for Google to do this, this was just a few of them. This was just to let you know that Google is definetly also doing this to get more profit.

Your opinon
It might seem like a very small thing to put Google+ author tagging on the articles, blogs, forum and other content heavy pages on your website.  The tagging is simple to implement, that’s for sure, but the way it might influence your whole business might not be that clear. I think it can be one of the biggest thing happening on the Internet, but still it leads to new questions

What is opinon about the “new” Authorrank?
Will it make a big difference?

Publisher (Added december 2012)
Publisher is another tag which has been around for some time by Google. Just to clear out what publisher and author is in relation to each other, i have made this small note.

A publisher is like a book publisher, it can consist of many authors. A publishers rank will be scored by the amount of authors and the authors score.

Example if an Publisher has Eva (authorrank 2), Martin (authorrank 1) and Susan (authorrank 1.5) as authors, then the publisher will gain publisherrank cosisting of Evas rank + Martins rank + Susans rank = 4.5 in ranking. This example is just to illustrate the idea, not exact science.

SEO (Search Engine Optimization)

Written by Peter Vejrum Terp on . Posted in One more thing

SEO
I have been interested in Search Engine Optimization since 2004, and it has been a big part of my job at Travelmarket. Especially in the last 5 years at Travelmarket had a lot of focus on Search Engine Optimization. In these 5 years, I have been technical responsible on the SEO team at the Travelmarket portals.

During these years I have been working in a highly competitive area on the Internet (travel). On the danish portal we have had a great succes with the SEO. Example try to search “billige flybiletter til paris” and the result speaks for it self.

My part has been the following:

  • Help analysing data from Google Analytics and other tools
  • Keep track of everything that happens on good SEO, and learning from the best.
  • Find ways to get the technical parts as correct as possible, regarding what Google think is correct.
  • Planning, estimation and evaluation of SEO projects.

What is good design?

Written by Peter Vejrum Terp on . Posted in Peters Blog

What is good design
Dieter Rams is a industrial designer – and has inspired many, including Apple. I think his design principles is worth mentioning, because I agree on his view of good design. I’m not an architect or for that case a graphical designer, but I have an opinion about website design. I have put the design principles from Dieter Rams below.

  • Is innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
  • Makes a product useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
  • Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
  • Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
  • Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
  • Is honest – It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
  • Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
  • Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
  • Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
  • Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Source: Wikipedia

Programming languages

Written by Peter Vejrum Terp on . Posted in System development

Programming languages
My experience with programming runs way back, actually I started doing some minor programming using COMAL and Basic back in the late 80’s. But it was not until 1997 that the structured learning of programming started.

Programming languages

  1. ColdFusion by Adobe 
    1. Experience: I have programmed this language since 2001, and have programmed in ColdFusion on a daily basis ever since.
    2. Level: Expert
    3. About: Read more about ColdFusion
  2. PHP
    1. Experience: I started working with PHP in 2012, and I do more and more work in PHP.
    2. Level: Average
    3. About: Read more about PHP
  3. ASP Classic
    1. Experience: This is my first web script language I have programmed in ASP classic with VBScript on and off ever since i started in 1997 until around 2014
    2. Level: Above average
    3. About: Read more about ASP Classic
  4. C# .NET
    1. Experience: I have done some minor tasks using C#.
    2. Level: Novice
    3. About: Read more about ASP.NET
  5. JSP (Java Server Pages)
    1. Experience: I worked with that for about 2 years in ther period 2000-2002
    2. Level: Novice
    3. About: Read more about JSP
  6. C++ and Delphi
    1. Experience: I programmed in C++ and Delphi when I was under education back in 1997-2000. I haven’t touched it since, though both languages is great languages.
    2. Level: Novice
  7. CSS
    1. Experience: I have programmed webpages using CSS since 1999, and has been working with CSS ever since.
    2. Level: Expert
  8. HTML
    1. Experience: I have programmed webpages using HTML since 1997, and has been working with HTML ever since.
    2. Level: Expert
  9. JavaScript
    1. Experience: I have programmed webpages using JavaScript since 1997, and has been working with JavaScript ever since.
    2. Level: Expert
  10. REACT
    1. Experience: I have done some minor tasks using REACT
    2. Level: Novice
  11. XML and XSLT
    1. Experience: I have been using XML and XSLT since 2005, and frequently uses both technologies
    2. Level: Above average

Database

  1. MS SQL Server
    1. Experience: I have been working with MS SQL Server for 15+ years and most of the time I have worked daily with MS SQL Server.
    2. Level: Above Average
  2. MySQL
    1. Experience: I have been working with MySQL on many occasions and I have worked with MySQL on a regular basis since 2014.
    2. Level: Above Average
  3. Oracle Database Server
    1. Experience: I have been working with Oracle Database Server on several occasions – I have at least 2+ years experience in Oracle
    2. Level: Average

Projects of special interest

Written by Peter Vejrum Terp on . Posted in Uncategorized

Projects
Below you will find some of the projects I have been working on. The list contains a few of the projects, there has been many many more during the years.

Marketing automation with ELOQUA 2014 – ?
The last 5 years or so I have been a part of a Online Marketing team on Travelmarket. In 2014 we started working on Marketing Automation, where we have choosen to work with ELOQUA (Oracle Product). My part of this has been on all the technical matters – programming (api connection to existing software), usage of the tool, consulting about the possibilities in ELOQUA.


Back into Google 2012 -2014

There was a huge drop on visitors on a large website coursed be a penalty from Google. Me and the team I worked with have had a long hard time on 2 years where we have managed to get the webpage back in Google. The website now has more traffic than it has ever had. My role has been on the technical parts (programming, project management) and sparring on what to do next in a more overall perspective.


Converting Backpackerplanet to WordPress (Backpackerplanet – 2014)

At the moment I have started converting Backpackerplanet to WordPress (CMS System written in PHP and MySQL database), that is done with the two other founders of Backpackerplanet. My contribution will particulary be development of plugins, converting data. I will of course also do a lot of manual stuff like setting up articles, making things work as they should work – just like the other two founders.

We have finished converting the blog part which contains articles from Backpacker Planet you find that on Backpacker Planets blog.

We are working on the rest of the page – we expect that to be finished in the first quarter of 2015.


Going mobile (Travelmarket – 2010)

In 2010 Travelmarket decided that it had to go mobile. A small group was setup with me as project manager. The group had to describe the needs, create APIs and keep contact to the company who should create our applications (Responsfabrikken) . The development was out sourced to Responsfabrikken who has large experience with Mobile development in Denmark. The project ended up with an iPhone APP, Android APP and a mobile Website.


Travel Search Engine for flights (Travelmarket – 2007)

I  have made the first 2 versions of Travelmarkets Travel Search Engine for flights. I made a large part of the idea development, description of the project and most of the programming for the first relase. After the first release, two more programmers was put on the project and five out sourced resources in Ukraine was attached to the project. In the later part of the project my main focus was project management and idea development. .In the later part of the project, my main focus was project management and idea development. Today the Flight Search Engine is passed to an other team at Travelmarket


CMS Building stones (Travelmarket – 2002)

I have been one of the idea men, architects on Travelmarkets CMS Module system, when it was created back in 2002. Travelmarket still uses this core system for most of the applications created at Travelmarket – and we still expand and maintain the system.


First WAP / Mobile travel site in Scandinavia (Backpackerplanet – 2000)

In my own small company Backpackerplanet (called Backpackers-Online back in 2000), I made the first travel related WAP website in Scandinavia. It was made with ASP and Access.

 

Posts from my blog