How will Authorrank influence the Internet

Written by Peter Vejrum Terp on . Posted in Peters Blog

The new big thing from Google is Authorrank, and it is understandable why it is introduced. I think the introduction of authorrank will change everything! Why? because content will be king again, more than ever, there is a lot of auto generated content on the Internet today, this will make auto generated content less important. Real well written content will be more important.

What is Authorship/Authorrank?
An author is a person who has created some kind of content. The new thing is that you can tell Google who the author of the content is. This is done very easy with this example “https://plus.google.com/u/0/102981054204142112775?rel=author”.  The URL is for my Google+ profile, rel=author tells Google that it’s an author link, and “Peter Vejrum Terp” is my name

The author also need to indicate in his/hers Google+ profile that the profile is author on a given domain.

When an article, blog, comment or other content is tagged with the Author info, Google know who has written the article. If the article is “valuable” the Author will get some “juice”. Value for the author is a little more complex than just writing a good article, it’s also about having content on different pages, high ranking pages will give more than low ranking pages, many G+ indications is good and so forth.

What does it all mean?
It can be a little difficult to explain the full influence of this tag – I actually think it’s better explained with an example.

Example
You have an employee who is blogging for you. She i Is tagged as author in Google, and writes really good material, which you are very happy about. Suddenly one day some other company discovers how good a blogger she is, and hires her. You are of course sad about the fact you have lost a really good employee, and afraid of what will happen to your blogs juice when she is gone.

She has great author credibility both in the real world, but also at her profile at Google+ which led some link juice to your homepage. You are of course sad about loosing credibility as a person,  but still, you have a good relationship with her and the previous posts still on your blog. What will happen to the Goole author credibility?

  • She will still have the same credibility on her Google+ account.
  • Everyone who has posts and other content from her will gain some of her juice. That will also happen after she has stopped working for you.
  • If her blog posts on your blog somehow gets shared, refered to, and similar from other sites, then your blog of course will gain in juice value. It will also give your old blogger some juice value.
  • When she blogs a good post on another webpage, and this good blog post gains a lot of traffic, and thereby gains juice value for her profile and for the company she works for now. This will also impact your homepage. Because her author profiles webjuice will be spread out to everyone who has posts from her. How much juice you will gain by that – only Google knows, but there will be some juice gained.

How do I do it?
I think Jonathan Russell on G has written 6 easy steps, that you can use.

Six Steps to start building your AuthorRank today:

1. Create genuine Google+ profiles for you and individuals within your company. Google’s emphasis is currently focussed on individuals as publishers of content.

2. Enhance your search results by Implementing the rel=author tag and verifying authorship of your content by associating it with your Google+ profile.

3. Build your circles on Google+ and share/interact on a regular basis.

4. Write regularly across several sites to build your reputation in your industry.

5. Make it easier for Google to validate your identity by linking to all of your social media accounts.

6. Ensure that your published content references you as the author and link back to your verified Google profile.

Read more: http://wallblog.co.uk/2012/11/06/how-authorrank-is-going-to-change-the-face-of-seo/#ixzz2CGxeWjwn

The reason why Google is doing this?
Google want’s there search results to be as accurate as possible, and thereby giving the best user experience for the user. Google is of course not all good, and they benefit from search results which is as good as possible.

  • Better result, better click through rates.
  • Better results keeps the competitors on a distance.
  • Results without spam content – gives Google a better possibility to make people invest in AdWords, which will gain profits for Google.
  • The better content on a page where Google AdSense is present, the better conversion on the Ads.

There are lots of reasons for Google to do this, this was just a few of them. This was just to let you know that Google is definetly also doing this to get more profit.

Your opinon
It might seem like a very small thing to put Google+ author tagging on the articles, blogs, forum and other content heavy pages on your website.  The tagging is simple to implement, that’s for sure, but the way it might influence your whole business might not be that clear. I think it can be one of the biggest thing happening on the Internet, but still it leads to new questions

What is opinon about the “new” Authorrank?
Will it make a big difference?

Publisher (Added december 2012)
Publisher is another tag which has been around for some time by Google. Just to clear out what publisher and author is in relation to each other, i have made this small note.

A publisher is like a book publisher, it can consist of many authors. A publishers rank will be scored by the amount of authors and the authors score.

Example if an Publisher has Eva (authorrank 2), Martin (authorrank 1) and Susan (authorrank 1.5) as authors, then the publisher will gain publisherrank cosisting of Evas rank + Martins rank + Susans rank = 4.5 in ranking. This example is just to illustrate the idea, not exact science.

What is good design?

Written by Peter Vejrum Terp on . Posted in Peters Blog

What is good design
Dieter Rams is a industrial designer – and has inspired many, including Apple. I think his design principles is worth mentioning, because I agree on his view of good design. I’m not an architect or for that case a graphical designer, but I have an opinion about website design. I have put the design principles from Dieter Rams below.

  • Is innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
  • Makes a product useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
  • Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
  • Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
  • Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
  • Is honest – It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
  • Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
  • Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
  • Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
  • Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Source: Wikipedia

WIFI free and mobile free accommodation?

Written by Peter Vejrum Terp on . Posted in Peters Blog

The trend seems to be that everyone want WIFI on their holiday accommodation (hotel, camping etc.). BUT! Is it necessary – shouldn’t we be doing the opposite?

We tend to choose places with WIFI because we need the Internet to check email and Facebook (I know you would say the opposite, but you do check the email and Facebook). We also want the WIFI for checking for news, spotting nice restaurants, finding some activities to do nearby and similar. This is not only done on Laptop, but also iPad and phone. Naturally the hotels tries to fill out the demand for WIFI, which they need to do to attract customers. But all this is very stress full, and the last thing I want of my vacation is actually stress!

I think something different is needed. I am a online person and I have those bad habits to check email and Facebook too often. What I really need when I’m on vacation is a place without WIFI and without the any kind of access to the Internet.

What I want is:

  • A WIFI free hotel
  • A hotel, where I can’t use my mobile
  • Good information about where I can find restaurants, activities and a like. Data might be online, but then it has to be in a computer in the reception.
I know I could just leave my phone. iPad and computer at home, my will power is to weak to do that 🙂
What is your opinion about this issue?

Why speed optimization matters

Written by Peter Vejrum Terp on . Posted in Peters Blog

An old saying says that “Time is money”, that is also the case on webpages. Walmart showed recently that this claim also fits on Web pages. The company had set out to test their website’s response time impact on their business. The result was surprising 0.1 seconds better response time resulted in up to 1% increase in turnover.If the response time is slower than 2 seconds, the conversion rate drops.

This test was made on a large Web page in the US, but it also fit other countries. Many pages doesn’t consider the page load speed as an large issue, example in Denmark where I live, it’s not something that many talk about. BUT! that doesn’t mean that it’s not an issue, that’s just the danes who hasn’t considered Speed as an issue yet. In US speed is big and large companies like Amazon and Google uses a lot of time on optimizing speed.

Why so much focus on speed?
Does it matter, can’t I just optimize my page for Google and create a good looking design. NO! Is the short answer, SEO and design is important, speed is equally important.

If you do the right thing from the beginning, many benefits will show up:

  • Your servers will need less capacity, and thereby save money for servers, and it will be cheaper to expand your server park.
  • The bandwidth your servers uses to connect to the world, will be less used, there by you probably will pay less for for the connection.
  • It will be easier to scale the servers for traffic peaks
  • When your page loads faster, people will be more likely to use your page instead of the slower competitor.
  • Google is actually looking on page speed when they rank the websites, therefore also a SEO benefit.
  • If your users uses a mobile device, you can’t be sure that they always has a good broadband connection, they will have a better user experience because the page loads a lot faster.

Why should i consider speed now?
If you example live in Denmark, the tendens is that many pages become slower. This is not the case in all countries, but it might be a case in your country. If this is the case then you might get some benefits by being a first mover. If your competitors website loads in 12sec, and your own homepage loads in 2 secs after optimising it, then I’m pretty sure that the customer will choose your website the next time. If your living in a country where speed is already known as a big issue, you really needs to start  fixing the website speed, otherwise the competitors will take your customers.

What to do about it?
What you need to do is make a plan, and set some goals for the website speed. Here is an example on things you should do:

  • Run a speed test on your own website and top 5 competitors website. This could be done with tools like  http://gtmetrix.com/
  • Set up a spreadsheet which contains information  for your website and competitors. This should contain “Time taken for loading website”, “Amount of requests”, “Page size in kilobytes”.
  • Take a look on the spread sheet, how good are your website compared to the competitors? If you have a bad page speed, take a look on the best competitors and look on the page size and the amount of requests. Do they do it better than you? If so, that might be a good place to start looking for optimization.
  • Set at goal on how fast the page should load, how many requests used, size of website.
  • Fix problems, like too many requests, too large images and so on.
  • After fixing those problems, you might also need to look at the database queries. There will probably be a lot to fix here, there usually is.
  • When database and the other stuff is fixed, then take a look at the server side coding. Is everything optimized.
  • Is there anything you can remove from the homepage, which doesn’t give you anything?
  • Last a very important thing is, you need to measure and track what you do. Make a stat which shows conversion, revenue and so on before fixing the issues, and make the same each time you make some improvements on the live environment.

I hope this post will inspire you to speed up your website.

How will Social Media change the world?

Written by Peter Vejrum Terp on . Posted in Peters Blog

Social Medias is everywhere, I use it everyday and many people do the same. Facebook has around 900 millioner users and still growing, Twitter and other social medias also has an increasing number of users. Is it just a social media bubble we are facing like the Internet bubble in 2000?

I think we are only starting to know social medias, and that we will see a lot more in the future. We haven’t seen the possibilities in Social Crowds and what a crowd can do. My lovely wife for instance has a Facebook page called “Slip Angsten” (A FB group about axiety) and also has a homepage called the same. The homepage and the FB group is all about people helping each other, people talk about there anxiety and share knowledge – in the end it helps everybody. This is only one group and one homepage in Little Denmark.

What would happen if example a large social crowd had the right tools to share knowledge and science about example Cancer. Would it be possible to solve some of the major issues that scientist, doctors and a like is having such a hard time solving? After all there are many many more people who has a reason to share, help and participate in the right social tool than there are scientist and doctors. You might think that Doctors, professors and a like is much vicer – that might be the case. BUT! If you example take a look at Wikipedia, a large amount of people knows a lot together, and many brilliant ideas was developed by people like you and me, who just found a great solution on a problem.

I think the world will change with social media, there will be great tools out there – and those tools will probably make it possible to solve some of the worlds major problems in new ways. Bbest of all – we all help each other doing it 🙂

Whats your opinon on the issue?

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